Before starting Beanstalk Consulting, I spent over a decade working with early-stage startups, building their Go To Market, Sales, and Operations from the ground up. This experience highlighted a common challenge many companies face: navigating the transition from founder-led sales to a more structured teamapproach without losing momentum or efficiency. Particularly in B2B outbound sales, the pace of change is relentless. Many teams hastily adopt automation tools or hire teams quickly in an effort to scale, only to face issues like poor email deliverability and missed targets. Moreover, the widespread adoption of models like 'predictable revenue' often doesn’t translate well in today’s volatile financial climate, especially with rising interest rates changing the profitability equation for so many.